Betsy’s Step By Step Guide To Turn Your Passion to Profit Leave a comment

Most Filipino artists and crafters start with their passion as a source of joy and relaxation. Philippine arts and crafts is slowly taking center stage in the market. Here in Betsy, we believe that your passion can be turned into profit without having to worry about the business side of things too much so you can focus on what’s important to you, your craft.

Whether you’re into knitting, painting, woodworking, jewelry making, furniture or décor design, sewing or any other craft, it’s easy to see why so many people develop a love for it. If you’re looking to create a business from your crafting, start your dream with Betsy, the Philippines’ best e-commerce platform for Filipino artists and crafters. Here’s Betsy’s step-by-step guide to get you started:


Step 1: Intentionally choose your craft

The first step in building a crafting business is to identify the type of craft that you would like to pursue or what you naturally enjoy.  Consider your skills, interests, and market demand. Your personal story, family history may also inform you about what craft to choose. Choose a craft that you enjoy and are naturally adept at. But of course, the first step is to try, don’t be afraid to explore. Once you find it though, stay focused and motivated. This will certainly help you during the early stages of your business.

Step 2: Learn about your market

Once you’ve chosen your craft, the next step is to get more understanding of your market. Identify who your target customers are, their needs, and how you can fulfill those needs. Look for trends in the market, study who and what your competition are currently doing, and assess the price range for similar products. This research will help you determine if you can turn profit from your craft.

Step 3: Create a Brand

Creating a brand is crucial in setting your business up. It will also help clarify your message to your market. These days customers buy the WHY of your brand and not only the WHAT. Filipino artists can leverage on their heritage to sell their brand, make it part of your storytelling. Your brand should be identifiable, memorable, and it must resonate with your story. In Betsy we believe that each crafter and artist put a bit of their soul into the product they create. Your brand should reflect you and what you stand for. It should also reflect the values and personality of your business. An effective brand will help you stand out from your competition and build customer loyalty.

Step 4: Build and Initial Product Line

Do not overproduce yet! Try to create some 3-5 items that you want to offer. Your product line should be diverse, well-crafted, and meet your customers’ needs but should not overwhelm you too much as a maker at the beginning of your business. Start with a small line of products and then add to it as you gain more experience and customers. Ensure that the quality of your products is high, and they are priced appropriately.

Step 5: Set up Your Shop in Betsy

Looking for a great channel to introduce your brand? As an e-commerce platform, Betsy supports Filipino artists and crafters to make it as easy possible. You can sell your products directly on Betsy and let us help you connect with your audience. No need to create your website, we have an audience you can use as your base. Make sure that you create your store, upload professional photographs and descriptions of your products. These ensures customers can find you on the site easily. If you have a question connect with us and will help you make your store stand out!

By following these steps, you can turn your passion for crafting into a fulfilling and profitable business without the pain of setting up a big business plan and worrying about marketing and sales – just set it up on Betsy’s e-commerce platform to get your business started. Collaborate with us and let us help you thrive NOW!

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